Demographics:
  • 68% Male/32% Female
  • 68% are between age 25-44; 93% are 18-54
  • 54% earn $75k+
Psychographics:

Tech savvy, Early adopters
  • Heavy Shoppers/Buyers
  • 91% shop online at least once a month
Entertainment Enthusiasts/Media Consumers
  • 78% go to the movies in their spare time
  • 82% watch TV
  • 81% read
  • 77% eat out at least once a week
Physically active
  • 69% exercise
Source: Vindigo internal survey 9/03