1. Connect with consumers at the right time AND the right place
  2. Increase brand awareness and generate direct response
    • - Research shows an 8% - 41% lift in brand awareness
    • - Average response rate is 2-12% from ad model
  3. Position your brand to influencers and forward-thinking mavens who share knowledge about products, services and entertainment
  4. Reach loyal, active, involved, paying subscribers
  5. Generate buzz and break through clutter in an innovative and personal medium