To reach an audience of 25-44 year-old tech-savvy,
high-disposable-income consumers that spend time and money living
in and traveling to major metropolitan areas.
To stand out of the crowd in an uncluttered
ad environment that users have not learned to ignore.
To get your brand in front of consumers while
they are out of their homes and making decisions about where
to go and what to buy.
More specifically, Vindigo offers a unique value proposition
which can achieve the following campaign objectives:
Generate brand awareness - 3rd party
research (conducted by Magid, Inc. in January 2002) shows that
advertising on Vindigo can increase brand awareness by 8% to
41%.
Drive qualified foot traffic offline and
online to purchase - Reach consumers while they are searching
in a specific category of stores, restaurants, movies and more
- Vindigo is used as a purchasing tool.
Build databases of customers - Create
an ongoing marketing relationship with qualified customers through
out opt-in email program.
Promote events, sweepstakes or product
launches - Increase participation in events, movie ticket
sales and traffic to grand openings through email invites and
time-sensitive calendar reminders.