Media Contact:
Charles Oliva
Vindigo Studios
pr@vindigo.com
Vindigo 2.0 Subscription Card Now Available at Retail Stores
Consumers Gain More Payment Options for Vindigo's Local Information Service
NEW YORK, April. 1, 2003 - Vindigo, a leading developer
and publisher of consumer services for wireless phones and handheld devices,
today introduced the equivalent of a pre-paid phone card for Vindigo 2.0,
its award-winning, local information service. Consumers can purchase the
Vindigo 2.0 Subscription Card at retail stores through the new AT&T PrePaid
Web CentsSM Service (see separate announcement from AT&T). Three-
and six-month subscription cards will be available for $9.99 and $16.99,
respectively, from thousands of participating retail stores, including Speedway
SuperAmerica LLC.
With AT&T PrePaid Web Cents Service, Vindigo now offers customers more payment
options for purchasing its service. People can continue using a credit card
to buy content directly from Vindigo, or they can pre-pay for the service
at a retail outlet. The Vindigo 2.0 Subscription Card will be displayed
alongside handheld devices or at checkout stands, making it easier for people
to buy Vindigo 2.0 at the same time they buy a Palm OS or Pocket PC device.
Gift-giving is also easier because consumers now have something tangible
to wrap in a box or seal in an envelope.
To download Vindigo 2.0's wealth of information using a subscription card,
consumers simply visit Vindigo's Web site at www.vindigo.com/card
or the AT&T PrePaid Web Cents Service site at www.webcents.att.com
where they enter their card's unique serial number and PIN in place of a
credit card number.
"Vindigo is one of the first content providers to take advantage of our
new AT&T PrePaid Web Cents Service," said Mark Evans, vice president of
AT&T PrePaid Services. "This program gives people the flexibility they've
wanted for purchasing content over the Internet or in advance. AT&T PrePaid
Web Cents Service also expands the market reach of its content providers,
enabling companies like Vindigo to connect with more consumers in a new
venue."
Vindigo 2.0 users can access local entertainment information including movie
reviews and show times, restaurant reviews, bar locations and museum offerings.
Vindigo 2.0 also includes information about the closest ATMs, gas stations,
parking garages, police stations, and even public restrooms. The comprehensive
service offers ratings and reviews from brand-name content providers, as
well as maps and directions to any listing. Vindigo 2.0 lets users instantly
gain a wide array of information about where to eat, shop and play in more
than 60 major U.S. markets.
"Vindigo 2.0 has long enjoyed enthusiastic word-of-mouth referrals, but
until now, we had no way to reach people in stores. With this new subscription
card, consumers will learn about Vindigo 2.0 when they buy their handheld
device, enabling us to reach them at the crucial point-of-sale," said Jason
Devitt, chief executive officer of Vindigo. "AT&T PrePaid Web Cents Service
is a great tool for online content providers to reach consumers in an offline
environment."
About Vindigo
Vindigo, Inc. is a leading developer and publisher of consumer services
for wireless phones and handheld devices. Vindigo's proprietary technology
and network of content partners enable it to offer compelling applications
on every major mobile platform including BREW, Java, Palm Powered
and Pocket PC devices. Vindigo lets people to explore, enjoy, and connect
to the world around them. More information can be found at www.vindigo.com.
All names may be the trademarks of their respective
companies.
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