Zagat Survey, the premier provider of consumer survey-based dining, lodging, and leisure information, wanted to marry the portability of its renowned guides with the sophisticated search capabilities of its web site. In addition to providing convenient access to Zagat Survey's trusted restaurant and nightlife ratings and reviews, the Vindigo platform facilitates the easy and cost-effective collection of consumers' comments back to Zagat.

Time Out New York, the obsessive guide to impulsive entertainment, was interested in raising its already high profile among the city's film fans. The company chose to publish its critics' film reviews to the Vindigo user base. Consumers using Vindigo to find movie theaters and show times are now familiar with TONY's edgy editorial slant, resulting in greater brand recognition and a higher propensity to subscribe.

The New York Times and The Boston Globe were early movers in leveraging their editorial assets on the web. The newyorktoday.com and boston.com web sites continue to capitalize on these assets by making them available to consumers on the move through Vindigo. In addition to providing dining and nightlife content, newyorktoday.com and boston.com encourage users to submit their own ratings and reviews, creating a 360-degree feedback loop with the local communities they serve.

In order to generate new enrollments and increase usage, American Express placed Blue for American Express ads throughout the Vindigo shopping channel, including a graphical treatment on the main screen. Vindigo consumers searching for clothing, books, electronics, and other items were presented with context-sensitive ads alerting them to the special discounts available for Blue for American Express card holders. Vindigo enabled American Express to launch a cost-effective customer acquisition campaign and stay top-of-mind with existing card holders who were out shopping.

XandoCosi, a rapidly growing chain of sandwich/coffee shops, wanted to introduce consumers to its new restaurant concept and encourage trial. When New York consumers used Vindigo to search for local restaurants or shops, they were presented with XandoCosi 'teaser' ads offering a free pizza with a purchase. Nearby XandoCosi stores were listed, encouraging users to stop by.

To generate buzz and drive viewership for the mid-season launch of its latest show, 'Weakest Link', NBC used Vindigo to reach highly desirable demographic segments across the U.S. For several weeks prior to the show's premiere, Vindigo users were presented with ads for 'Weakest Link' and offered the option to receive an email and insert a reminder into the date book calendar on their handheld device. Users could then forward the email or beam the date book event to others, helping to spread the word and focus this audience on the new show.